Suddenly you feel like becoming an entrepreneur. That sudden feeling does not come without some reason. The reason may be your own wish or your necessity. In entrepreneurship such reasons can be defined as PULL or PUSH factor.
The pull factor is generally described as a positive factor for entrepreneurship. The opportunities are widely open to the persons under this factor, specially the potential entrepreneurs. There is attractiveness on the options provided. These can be termed as independence, achievement, recognition, gaining social status, personal development and wealth. Though this factor equally comes up for men and women, it is worth mentioning that 80 per cent of the women entrepreneurs are the ones to grab this opportunity.
The push factor is the negative attraction, just contrary to the pull factor. It can be unemployment, job insecurity, insufficient income, job dissatisfaction or career limitations. This factor prompts a person to become an entrepreneur. A divorce or retirement or a layoff is a good example for such a factor. Women, in this case, are much lesser than men to follow the trait.
If these two factors are combined together it creates motivations for entrepreneurship. This obviously is the main entrance to success. (Next time I will come up with this).
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